Abercrombie & Fitch vs Armani Essay Example for Free

Abercrombie Fitch vs Armani Essay ‘’Fierce,’’ ‘’work it,’’ ‘’bespoke,’’ ‘’black,’’, ‘’covert couture,’’ ‘’edgy,’’ ‘’fashion forward,’’ ‘’aspirational,’’ ‘’faux pas,’’ ‘’so last season,’’ ‘’glamourista,’’ ‘’retro-futurism,’’: these are some of the words most familiar to fashionistas around the world. Milan, Paris, New York City, London, and Tokyo: these are the cities to be in if you want to know what each designer is preparing for next season, places to be if you want the best and new collection for your clothes. Nowadays, designers know not only that they need the newest and finest clothes but also the psychological appeal that will make the consumer want to buy their clothes. Abercrombie Fitch and Armani both employ the same type of models, but Armani the one that appeals to more conservative and upscale customers is more effective. The designers use the same type of models in their ads. They employ typical young models, athletic, handsome, charming, radiant, almost angelic. They know how to target their audience and appeal to their emotions because most of the consumers want to look like the models in their advertisements. The models that they put in the ads are those who the everyday consumer doesn’t resemble. The designer implies that buying the product will make the consumer look like the model. Ultimately, both designers appeal to a certain type of consumer and demographics according to their style of clothing design. Less clothes and more revealing is what Abercrombie Fitch commercializes and advertises. In New York, their store has semi-naked models greeting customers. Some of the models might only he wearing jeans, and, in other cases, they might be walking around in their underwear. See more: Homelessness as a social problem Essay Their target audience is the guy next door outgoing, fun, young, athletic, casual, and, most of all, nice-looking. In this particular ad, Abercrombie and Fitch use black and white contrast. The scene gives the illusion of how the costumer would feel like in paradise, and where everything is laid back and where there are no problems. Their models are not wearing shirts, and the scene is casual contrast. The scene sends the consumer into the outdoors, in the spring, and where the fun is endless, priceless, and where the perfect place to be is and all of your wild dreams come true. Couture and sophistication brands Armani. Classic and cultivated is how they advertise and commercialize. When consumers hear this brand, they automatically think of blase, refined, elegant, luxury, and conservative. Their target audience is upper class with refined taste, a working man who wants to feel important and cultivated, the class of customers who are not only going to spend money but also know the quality of the product. In this ad, the designer picked an upscale place to shoot and the background is mainly black.. The ad was shot in black and white but the consumer still can distinguish the color of the model’s clothes and bag. The ad also evokes a fine of classic film and elegance, and lures the consumer into an era of where wealth and refined is everything. The ad transports the consumer into a fantasy dream of how he would look with those clothes on and what kind of life style you can have. Both Abercrombie Fitch and Armani hire a specific type models, the models have to be over 6 ft tall, slimmed and tone, perfect cheek bones, blond and black hair, porcelain face, and almost like a creature send from heaven. However, they differ in how they promote their product. One believes semi-naked models are more marketable while the other goes for the extravagance and exquisiteness. Abercrombie Fitch and Armani are known worldwide. Their type of advertisement works because they appeal to different audiences. Abercrombie Fitch pushes the envelope in the sexuality and homoeroticism. Armani stays traditional and conservative and doesn’t push the envelope in sexuality. Their product has a tremendous impact in our society, dictating class and taste in clothes, imagine of success, income, and whether or not the consumer fashionista. These two particular brands have an impact on my life because I have worn both designer clothes, and Armani is my favorite designer. Even if the consumer didn’t know who Armani was or what is sells, just by looking at this ad, it captivates the consumer with its style of model, clothes, accessory, and allure of black and white film that puts the consumer into this trance of what their life would be like and how they would look like if they owned Armani clothes.

Martin Eden :: essays papers

Martin Eden Jack London, prestigious author of Martin Eden writes his opinions into his work. Aspects of different societies are prevalent throughout his work and the class struggle between different classes of characters is apparent in his writing. Although not an autobiography much of his writing can appear to include his personal views on life. Martin Eden, the protagonist created by London begins as a petty seaman works his his way to the upper class of society. Through self-determination and self-education he is able to become a member of the bourgeois. Writers with styles similar to London in that they all write in the same style in that shows the struggle of the poor and their climb to the upper class only to see that it reveals a faux ideal. Alice Hoffman author of Here On Earth appears to hold many of the same beliefs as Martin which are seen throughout her novel. Martin Eden was forced to make his own living. Eden was never given anything and had to work to gain everything he wanted. Everyday struggles included finding the simple necessities of food and shelter. As a poor sailor, Eden looked around and saw the ideals of the bourgeois. Through the eyes of Eden the Bourgeois were the educated, wealthy, and were what Martin desired to become. He dreams of becoming educated and belonging to the upper class; ultimately he finds one small connection that opens up a new world to the once struggling seaman. Although later disproved, his first impressions of this class were seen from an outsider^s view as perfect. ^Here was intellectual life, he thought, and here was beauty, warm and wonderful as he had never dreamed it could be.^ (p. 40) Martin comes into contact with a family that introduces him to this new world. The Morse family was all Martin dreamed of, he viewed them, as them part of a perfect society and Ruth was the focal point of it.! Ruth was heavenly like a flower; her culture and sophistication stimulated him. Introduction to this new class surprised Martin. The library, a new idea to him, becomes his new haven. Although he lacked both the time and money necessary for a traditional education between sailing he began his way to self-education. In the beginning Martin was separated from Ruth because of their class difference, but as this yearning for education developed he and Ruth become involved. ^He wasn^t of their tribe, and he couldn^t talk their lingo was the way he put it to himself. He couldn^t fake being their kind.^ (p. 51) Although he wasn^t born any with any of these ^privileges^ he made it his business

Collaboration To Prevent Zoonotic Disease Health And Social Care Essay

In 1899 Sir Patrick Manson wrote â€Å" aˆÂ ¦that the lower animate beings, particularly. . . those that are closely associated with adult male, play an of import portion in the transmittal of human disease is now merely going to be appreciated. . . for one time in a manner, scientific discipline is immensely in progress of pattern. Our sanitarians and the public do non to the full recognize all that the community of involvement, as respects disease sources, of adult male and animal agencies in the spread of disease. At all events if they do understand it they surely do non move as if they appreciated it. † Since so, research workers have discovered a scope of agencies by which assorted diseases may be transferred from animate beings to people. Besides direct animate being contact ( consumption, animate being bites, diseased carnal handling ) these include direct or indirect exposure to septic tissues, piss, spit, secernments or fecal matters through tegument or mucose me mbranes, inspiration of contaminated aerosols or dust, bites from arthropod vectors, and research lab accidents ( Baptiste et al, 2005 ; Dabritz and Conrad, 2010 ) . Bender and Minicucci ( 2007 ) modified the 1959 World Health Organisation definition of zoonotic diseases to be â€Å" Those diseases and infections that are of course transmitted between craniate animate beings and adult male, with the animate beings functioning as the reservoir where a pathogen lives or persists and multiplies. † Despite this possible for disease transportation, it is estimated that 63 % of families ain at least one pet ( McNicholas et al, 2005 ) . The bond between worlds and animate beings has been recognized for many old ages, and favored ownership has been associated with psychological, emotional and physical benefits. Surveies have identified stress decrease, decreased feelings of depression and disaffection, reduced cardiovascular disease, higher endurance from myocardial infarctions, reduced hazard of asthma and allergic coryza as advantages of having comrade animate beings ( Friedmann et al, 1980 ; Anderson et Al, 1992 ; Spencer, 1992b ; Patronek and Glickman, 1993 ; Beck and Meyers, 1996 ; Villar et Al, 1998 ; Siegel et Al, 1999 ; McNicholas et Al, 2005 ) . Unfortunately, the zoonotic transmittal of infective diseases amongst immunocompromised persons and their pets is frequently overlooked, ignored or over overdone. While possible zoonotic pathogens of concern to immunocompromised in dividuals include Toxoplasma gondii, Cryptosporidium spp. , Salmonella spp. , Campylobacter spp. , Giardia lamblia, Rhodococcus equi, Bartonella spp. , Mycobacterium marinum, Bordetella bronchiseptica, Chlamydia psittaci, and zoophilic dermatophytes, appropriate hygiene and instruction can dramatically cut down the hazards ( Trevejo et al, 2005 ) . With the exclusion of Bartonella henselae ( cat abrasion disease ) and zoophilic dermatophytes, the predating infections in worlds are more normally acquired from beginnings other than pets, and the infective disease hazard from having pets is considered low even amongst immunocompromised persons ( Spencer, 1992a ; Jones et Al, 1999 ; Robertson et Al, 2000 ; Mani and Maguire, 2009 ) . However, HIV-infected and immunosuppressed individuals may still be advised non to ain pets, or to dispose of their comrade animate beings. Since people are more likely to hold their Canis familiariss and cats vaccinated against hydrophobias than to hold the ir kids vaccinated against grippe ( Rock and Lail, 2009 ) , fear that they may lose their pets can take sick persons to wholly avoid intervention. Therefore, concern for the wellness and public assistance of pets can supply a strategic gap for conveying information sing human wellness and health by health care professionals. Given that human medical specialty does non by and large explore the function of animate beings in the transmittal of zoonotic agents, and veterinary medical specialty does non pull off the clinical facets of human disease, zoonotic disease bar amongst immunocompromised individuals requires engagement of both doctors and veterinaries.Immunocompromised PersonsWhen sing the immunocompromised as a vulnerable population, there is a broad assortment of root causes for immune map decrease amongst the most immunosuppressed groups. The cardinal similarity between them all is that they are more susceptible to serious unwellnesss from infections associated with pathogens from animate beings, insects, nutrient and H2O. This is due to impaired immune system map which consequences in a decreased ability to battle the resulting infections. Primary or inborn immunodeficiencies are caused by familial or innate upsets, B- and T-cell lacks, and defects in unconditioned unsusceptibility, while acquired immunodeficiencies include the acquired immunodeficiency syndrome ( HIV/AIDS ) , impaired unsusceptibility from chemotherapy or radiation, splenectomy, diseases of bone marrow, and protein-calorie malnutrition ( Abbas et al, 2009 ) . Immunosuppressive therapy for grafts of bone marrow, haematopoietic root cells, and solid variety meats enhances the hurtful effects of underlying unwellness or organ failure. Malignancy, diabetes mellitus, Cushing's syndrome, gestation, hypogammaglobulinemia, extremes of age, alcohol addiction, and asplenia besides impair host unsusceptibility to changing grades by impacting endocrine and immune cell degrees, reactions and sensit ivenesss ( Abbas et al, 2009 ) . Therefore, it is of import to acknowledge that immunocompromisation is a far making term which includes those enduring from HIV/AIDS, pregnant adult females, babies younger than 1 twelvemonth, people older than 65 old ages of age, people taking immunosuppressive medicines ( such as transplant organ receivers ) , people having chemotherapeutic agents, and people enduring from diabetes, nephritic failure, malnutrition, liver cirrhosis, or assorted other immunosuppressive diseases or conditions. A conservative estimation is that about 20 % of the United States population is considered immunocompromised ( Robinson and Pugh, 2002 ) , and there is no ground to surmise that this is non the same in Canada. This figure is expected to increase as the overall population ages, and as malignant neoplastic disease and HIV/AIDS therapies improve taking patients to hold longer endurance rates ( Robinson and Pugh, 2002 ) .Preventing Zoonotic Disease Transmission in Immunocompromised PopulationsThere are of import factors that immunocompromised individuals need to see with respects to pet ownership, and by and large most writers agree on several cardinal points refering to these issues. First, that immunocompromised persons need to carefully see the important hazards of favored ownership and that instruction leting them to make so needs to be provided in an empathic, caring environment ( Kotton, 2007 ) . Second, that few immunosuppressed individuals initiate these conversations themselves ( Davis, 2008 ) . Last, that there does non look to be consistent duologue or coaction between the Fieldss of human and veterinary medical specialty ( Lipton et al, 2008 ) . In order to get the better of these jobs and travel towards a declaration of the issue of zoonotic disease transmittal, physician-veterinarian relationships need to be established early. In a survey sing the attitudes of veterinaries and doctors towards zoonotic diseases amongst immunocompromised patients, doctors were uncomfortable discoursing the function of pets in the transmittal of zoonotic diseases. Alternatively doctors preferred that veterinaries initiate those treatments ( Grant and Olsen, 1999 ) . However, without physician support, most patients do non see veterinaries as a beginning of information sing human wellness ( Beck and Meyers, 1996 ; Robinson, 2000 ; McNicholas et Al, 2005 ) . This is despite most veterinaries recognizing their function in public instruction refering zoonotic disease bar, and being prepared for stronger partnerships with public wellness bureaus ( Lipton et al, 2008 ) . As the theoretical account of coaction between wellness professionals alterations into a system of One Health, opportunities to develop schemes specifically adopted towards the bar of zoonotic disease within vulnerable immunosuppressed populations could originate. Currently policies remain in their babyhood as comprehensive, comparative medical specialty has merely late regained widespread entreaty. Generally, schemes have been centred on the distribution of educational booklets and stuffs on the subject of comrade animate being related zoonotic diseases, or little marks within medical waiting countries promoting patients to talk with their wellness professional to heighten bar ( Beck and Meyers, 1996 ; Grant and Olsen, 1999 ; Bender and Minicucci, 2007 ; Pickering et Al, 2008 ) . Unfortunately, despite the fact that these methods may at first appear empowering, it is improbable that many patients are within the appropriate phase of alteration to originate alterations, and therefore are unwilling to utilize the resources. Furthermore, it has been suggested that on norm, veterinaries engaged in treatments sing zoonotic disease merely twice per hebdomad, and doctors seldom, if at all ( Grant and Olsen, 1999 ) . This farther demonstrates the deficiency of information being communicated to patients. However, despite the lack of concrete stairss taken towards seting specific policies into topographic point, the undermentioned suggestions have been put frontward as recommendations for cut downing the transportation of zoonotic disease to immunosuppressed persons. 1. Increased public instruction demands to be provided to immunocompromised persons and their households. a ) Education sing appropriate attention and hygiene of pets, and people in contact with comrade animate beings needs to be provided ( Robinson and Pugh, 2002 ; Hemsworth and Pizer, 2006 ; Mani and Maguire, 2009 ) . This includes manus rinsing after contact with pets, every bit good as care of a clean, healthy environment, modus operandi and regular veterinarian attention ( including handling with appropriate parasiticides ) , and regular pet hygiene ( e.g. niping cats claws, cleaning litter box day-to-day, forestalling Canis familiariss from creaming, etc ) ( NASPHV, 2009 ) . It is of import besides that comrade animate beings are spayed or neutered to cut down the potency for contact with venereal secernments. Discussions sing appropriate eating wonts are important, as immunocompromised patients should ne'er feed their pets natural meat due to the increased hazard of transmittal of pathogens such as Salmonella and tineas to their pets, which can so go vectors themselves. Immunosupp ressed persons must keep their ain hygiene, as integral mucocutaneous barriers are one of the few defense mechanisms against development of disease. B ) Recommendations refering appropriate pet purchases and contact with bad species need to be outlined ( Robinson and Pugh, 2002 ; Hemsworth and Pizer, 2006 ; Mani and Maguire, 2009 ) . Immunosuppressed individuals should avoid holding any reptilians or amphibious vehicles, wild or alien birds, or gnawers as pets. Additionally, many persons are non cognizant that acceptance of an grownup animate being reduces the opportunities of infection with a GI zoonotic disease. 2. Improved coaction between wellness attention professionals needs to be maintained in order to place possible zoonotic state of affairss. a ) Health professionals must join forces sing their consciousness of the hazards of infection and showing marks of disease in both human and carnal patients ( Robinson and Pugh, 2002 ; Hemsworth and Pizer, 2006 ; Mani and Maguire, 2009 ) . Knowledge of susceptible persons within the same family, such as an sick pet or individual, allows wellness attention practicians to give appropriate advice and instructions on bar of disease transmittal. Comprehensive medical direction programs can so be given in order to maximise life anticipation and minimise morbidity for both human and carnal patients. B ) Dialogue refering zoonotic diseases present in the patient ‘s and the community ‘s environing environment must be undertaken within a squad environment ( Robinson and Pugh, 2002 ; Kahn, 2006 ) . Currently disease surveillance is fragmented, with human wellness professionals describing to different administrations and sections in authorities than veterinary professionals. If this were synchronised there would be a greater opportunity of placing possible zoonotic eruptions prior to occurrence, every bit good as hastening local responses required to command events. 3. Integrated instruction for doctors and veterinaries can cut down the uncomfortableness that wellness professionals feel at the thought of collaborative treatments. a ) Comprehensive instruction on the topic of public wellness, zoonotic disease and immunocompromised patients during professional preparation can cut down the fright of treatments on the topic ( Grant and Olsen, 1999 ; Robinson and Pugh, 2002 ) . Combined veterinary and medical preparation both during preparation and through continuing instruction post-graduation through required coursework or workshops ensures consistence in the messages given to patients sing zoonotic disease every bit good as furthering collaborative working relationships between professionals that can transport frontward to future interactions. 4. There should be increased scientific survey on the subject of disease transmittal between immunosuppressed persons and their pets. a ) Research performed jointly by doctors and veterinaries on the topic of zoonotic disease transmittal could formalize present twenty-four hours concerns and sentiments ( Robinson and Pugh, 2002 ; Hemsworth and Pizer, 2006 ; Kahn, 2006 ) . To day of the month at that place have been no randomised controlled tests, and few instance control surveies on the subject of disease transmittal amongst immunosuppressed persons, taking to guess as to the overall hazards of infection. Misconceptions of elevated hazard of pet-acquired unwellnesss often lead households to acquire rid of darling pets unnecessarily doing indefensible emphasis and depression. This is despite the fact that the bulk of pets do non do any greater hazards to immunocompromised patients than interaction with other people or the environment would ( Burton, 1989 ; Wallace et Al, 1993 ) . B ) Studies performed jointly by doctors and veterinaries on the topic of successful wellness promotional activities could promote farther integrating of these schemes and enterprises, and create and drift for future support ( Grant and Olsen, 1999 ; Kahn, 2006 ) . There exists small literature on which wellness promotional schemes appear to hold had a important impact on the decrease of zoonotic transmittal of disease amongst pet proprietors. 5. Improved visibleness of health care professionals within the general community can advance discourse in the subject of disease transference between comrade animate beings and their vulnerable proprietors. a ) Evidence of the presence of the support available for immunocompromised patients with pets can take to more unfastened communicating between patients and the health care professionals with whom they interact ( Grant and Olsen, 1999 ; Lipton et Al, 2008 ) . It is recommended that doctors and veterinaries affiliate with support groups to promote patients to utilize all preventative and diagnostic steps available.Strategic ExamplesAs mentioned, one of the cardinal wellness publicity schemes recommended by several writers was specialised, comprehensive instruction of the particular immunocompromised population. Health instruction is geared to better the cognition that a mark population holds sing the specific issue being discussed. A assortment of methods can be used to leave this information, from printed paperss ( including booklets, postings or manuals ) , to diverse media mercantile establishments ( including telecasting or wireless advertizements or internet web sites ) , to int eractive public treatments ( including community meetings and particular involvement groups ) . Currently, wellness instruction sing the transmittal of zoonotic diseases between immunocompromised persons and their comrade animate beings by and large takes the signifier of marks, booklets or postings in medical and veterinary office waiting suites. For best pattern, educational stuffs should be designed by a collaborative squad of doctors, veterinaries, nurses and wellness publicity specializers. For illustration, the Center for Disease Control presently maintains a web site that contains many client educational resources, including booklets and postings aimed at cut downing zoonotic disease transmittal in immunosuppressed populations for medical and veterinary offices ( CDC, 2011a ; CDC, 2011b ) . These resources are designed by their epidemiological public wellness specializers. Unfortunately, as was mentioned antecedently, even though these are first-class resources, as a inactive resource they are merely utile when they are used, and so make non truly empower the patient. A client ‘s sensed susceptibleness to disease and personal cues to action will play important functions in whether they choose to take the stuff, and so whether they choose to prosecute their wellness professional in the necessary duologue to do of import changes to their state of affairs. As good, the patient must be willing to take action one time they have acquired the recommendations. So while wellness instruction can ensue in improved communicating with patients as a starting point for originating treatment, it is merely functional when used as one of an armory of tools, instead than as the primary or exclusive agencies of zoonotic disease decrease amongst an immunocompromised population. Another recommendation was for a collaborative team-centered attack, in which wellness attention professionals form a squad to recommend for comprehensive medical direction programs that maximize healthy long lives for both human patients and pets. Since veterinaries have a duty to name, dainty and rede the proprietor or health professional on zoonotic disease it is of import that they feel they are a member of the wellness squad. Their function needs to guarantee that doctors and other wellness professionals are given accurate information on the hazards for their patients and practical advice on how to understate infections from happening. As portion of a collaborative squad, doctors should besides be proactive in asking about pet or dog ownership among their immunocompromised patients. Physicians must keep consciousness of pet infective diseases and hazards to advocate patients to forestall human infection. Doctors must besides acknowledge the disease in worlds every bit good as de velop cognition and apprehension of clinical syndromes in animate beings, because these may supply a hint to the aetiology of undiagnosed diseases in human patients. In order to ab initio make this positive working relationship, it is recommended that wellness scientific discipline colleges at universities create interdisciplinary nucleus classs necessitating all wellness subjects ( including but non limited to Medicine, Veterinary Medicine, Nursing, Public Health ) to work together on public wellness issues. By larning to work together groups learn to understand and recommend for each other, and hence go more expert at recommending for all of their patients. This would so widen to immunocompromised pet proprietors. Unfortunately, developing this type of course of study will take important organizational alteration and has non yet been completed. Organizational alteration seeks to cut down the demand for remedial or reactive policy by making positive, balanced and flexible constructions and schemes to get by with issues as they arise. Successful organizational alteration in this case requires reconstituting of resources and transmutation of metho dological analysis, which can merely be undertaken one time all cardinal stakeholders acknowledge and consider the possible effects of disregarding the state of affairs. As mentioned, it is estimated that at least 20 % of the current population is considered to be immunosuppressed ( Robinson and Pugh, 2002 ) . As this per centum grows, the impact of avoiding the reverberations of absent policies will go undeniable. However, legion pupil run interdisciplinary groups exist and one successful illustration of this type of confederation is the Aboriginal, Rural and Remote Health Group ( ARRHG ) from the University of Saskatchewan which fosters an interprofessional position on issues affecting vulnerable rural, distant and Aboriginal populations. With members from each of the professional wellness scientific discipline sections on campus, pupils learn to interact and pass on with a diverse array of subjects. In the interim, while waiting for new course of study to be developed, joint medi cal and veterinary medical workshops based on the success of groups such as ARRHG could be given to educate professionals on the zoonotic hazards to human wellness. By hammering ties, participants of these workshops would non merely go better advocators for their patients, but besides for the plans themselves, promoting universities to rush their bringing.The Role of Public Health ProfessionalsPublic wellness professionals have a important function in disease surveillance. Companion animate beings can be considered the proverbial ‘canary in a coal mine ‘ by which wellness boosters can break aim their activities based on current needs appraisals. As pets are in intimate contact with members of a human household, they frequently eat similar nutrients, portion the same beds, and serve as travel comrades ; therefore their disease hazard ends up similar to that of their proprietors. Animals hence may function as incidental lookouts for disease, as their wellness frequently mi rrors that of worlds in the same family. Communication between veterinaries, doctors and public wellness functionaries can ease rapid sensing of disease and execution of disease-control and bar schemes to finally minimise damaging wellness effects in both people and animate beings ( Robinson and Pugh, 2002 ) . Public wellness bureaus could increase their engagement in the decrease of zoonotic disease transmittal to immunocompromised persons by going involved in the development of educational stuffs, by moving as affairs between diverse wellness professionals and degrees of authorities, and by run intoing on a regular basis with the community to discourse concerns sing zoonotic diseases and their bar. Public wellness professionals could be instrumental in developing a secure online method for veterinaries, doctors and public wellness professionals to portion information sing zoonotic diseases within the community and possible methods with which to protect vulnerable groups prior to i nclusion of the media.DecisionsZoonotic diseases are a turning public wellness concern, particularly among vulnerable immunosuppressed populations. As more than 75 % of emerging human infective diseases involve zoonotic pathogens ( Lefebvre et al, 2006 ) , and comrade animate beings remain an of import possible beginning of disease for the increasing figure of immunocompromised persons within the population. However, given the emotional and physical benefits of favored ownership, wellness practicians must better their accomplishments in wellness instruction, protagonism and collaborative communicating in order to guarantee that their patients remain capable of keeping their ain wellness while coexisting with their comrade animate beings.

Definition and Examples of the New Rhetorics